I read last week a blog post titled, “5 songs marketers tried to ruin—and 2 that they did”. As I read the list, it got me thinking, “hey, you missed a bunch of other songs.” Remember Led Zeppelin’s “Rock & Roll” … hawking Cadillac? The Allman Brothers’ “Melissa” coaxing us to connect … via Cingular Wireless? I shot an email to the staff here at PAN and got a slew of other songs that my colleagues would add to the list. For example:
• Bob Seger’s “Like a Rock” – Chevrolet
• Iggy Pop’s “Lust for Life” – Royal Caribbean Cruises
• Wham!’s “Freedom” – Chase credit card
