By Philip A. Nardone, Jr.
The New York Times recently announced its “Full Content Studio,” a stable for storytellers that will sit completely separate from its editorial team. Its job will be to ensure rapid growth of quality content for the website library, all as part of a larger push to resuscitate Times' digital advertising revenue. If this sounds familiar, you may recall Forbes' hiring of 1,200 bloggers and the launch of the BrandVoice platform. The same person, Meredith Kopit Levien, is behind both.