If you create enough noise, SOMEONE will see it.
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Topics: PAN Communications, content creation, targeting, audience, Marketing, community building, campaigns, digital strategy
The more and more I meet with clients, partners and others that have some sort of ownership of the marketing function, the more I get the feeling that PR is really dying. I am seeing (and others are in agreement) less and less value gained out of basic media relations and PR today. When I say that, I am referring to PR and media relations in the most literal sense. If an organization is looking to expand its market awareness, brand recognition, thought leadership or product placement, this is not the way to do it anymore and if you are hearing more and more about an “integrated approach,” you need to listen and take the time to learn a bit more of what is going on right in front of us. We touched on this subject earlier this year and over the past five-months we’ve seen an increase in a more integrated, strategic approach to our clients’ business.
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Topics: marcom, content creation, PR, social media, Technology, Public Relations, community, brand reputation, Marketing, digital communications, digital media, intergrated campaigns, digital strategy, media relations
As the first quarter of 2012 comes to a close, B2B marketers everywhere should be analyzing how they moved the needle with their marketing programs. Beyond an increased Twitter following, blog post activity or a few news briefs, are you actually seeing results that translate directly to lead gen? Everyone has been so excited to jump on the digital media bandwagon whole-heartedly and it has become a critical part of marketing and PR programs worldwide. However, it is not the ONLY part and as a B2B marketer you need to be careful not to base your entire program on the next PR craze.
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Topics: PAN Communications, content creation, PR, Public Relations, digital strategy
If you’re a marketing or PR professional and haven’t seen the 30-minute “KONY 2012” video yet, you should. It’s a quintessential example of how to pull off a successful digital campaign and even more, those behind the viral video can teach us all a thing or two about targeting influencers.
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Topics: content creation, social media, influencers, digital strategy
Even though we New England fans are still licking our wounds from our Super Bowl meltdown, there is one event on the horizon that is almost guaranteed to provide us a much-needed distraction. Yes-March Madness. The culmination of the college basketball season, the annual single elimination tournament always draws overwhelming interest and excitement, from the underclassman who paint their faces with their school colors, to the CEOs with corner offices.
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Topics: digital media, digital strategy
