Tips to grab the attention of top science and biotech reporters and editors
A few weeks ago, Lauren Kaufman and I attended Out of the Lab and into the Newsroom, a panel discussion hosted by Johnson & Johnson Innovation Labs in Kendall Square. During the event, we heard from Xconomy Editor Gregory Huang, MIT Technology Review’s Antonio Regalado, Boston Business Journal’s Don Seiffert and Stat Executive Editor Rick Berke about some of the best strategies for both emerging and established healthcare, biotech and life sciences companies to bring their stories into the headlines. Here are some key takeaways:
