Forrester came out with a report on social relationship strategies that drew some pretty bold conclusions. Brands are wasting time and money on Facebook and Twitter, as recently reported by Fast Company’s Chris Gayomali. In the article, Chris points to a blog post from Forrester’s Nate Elliot who argues that Facebook has finally killed organic reach, and further supports the recommendation to turn away from the network with the fact that “top brands’” Facebook posts only reach about 2% of their fans, with a mere .07% of fans actually interacting with their posts.
When I think about what this means for my clients I wonder, does it tell the full story? And more importantly, does it speak enough to brands as individual entities or does it tease out a general benchmark that’s a better takeaway for what they consider to be a “top brand?”
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Topics:
Facebook,
B2C,
b2b,
social media,
Marketing,
Twitter,
brands,
Forrester,
engagement,
consumer
On October 28th, PAN Communications had the pleasure of hosting leading CMOs and executive marketers from SAP Cloud, LogMeIn, Wayfair and Imprivata for our annual CMO event. Moderated by Forrester’s Moira Dorsey, an authority on customer experience, this year’s theme revolved around the Empowered Customer, addressing topics such as behavioral insights, omni-channel strategies, engagement measures and a host of other wish list topics.
For those who weren’t fortunate enough to attend – no worries at all as we captured the spirit of the evening's discussion with three compelling sessions (two plus minutes each) covering the 1 ½ hour event.
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Topics:
CMO,
customer journey,
empowered customer,
Forrester
Digital-savvy CMOs are becoming invaluable to their company’s overall brand strategy. So what harsh realities does this bring to incumbent CMOs without digital chops? PAN recently hosted a roundtable focusing entirely on digital disruption and pain points facing today’s Chief Marketing Officer. The panel included John Dragoon (Houghton Mifflin Harcourt), Mark Organ (Influitive and founder of Eloqua), and Jeff Bussgang (Flybridge Capital Partners.) Forrester’s Lori Wizdo moderated and took us through a riveting discussion ranging from pain points like platform wars and skill gaps to automation and personalization.
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Topics:
PAN Communications,
CMO,
Digital Marketing,
Flybridge Capital Partners,
roundtable,
Jeff Bussgang,
PAN,
Marketing,
Eloqua,
Digital Disruption,
255 State St,
Digital,
Houghton Mifflin Harcourt,
Lori Wizdo,
John Dragoon,
content marketing,
marketing roundtable,
Forrester,
Influitive,
Boston,
Mark Organ
As I mentioned in my previous post, PAN hosted a Marketing Roundtable on Tuesday, August 31. The event was a huge success and a priceless conversation was had. The group itself was a well balanced mixture of different companies (you can read about who the attendees were in my previous post), which made the discussion even more interesting. It’s clear that social media is an evolution and not a revolution. The panelists agreed that people are still jumping into social media daily and many are doing it for the wrong reasons (without clear goals, expectations, etc). This roundtable was professionally videotaped and we will be posting video with highlights on our website in approximately 3 weeks. If you’re anxious to follow some of the discussion and feedback from yesterday, please search for our hashtag on Twitter or go to this link: #marketingroundtable2010.
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Topics:
PAN Communications,
Harvard Business Review,
social media,
Novell,
Best Doctors,
hood,
marketing roundtable,
Forrester
