Ever wonder what it is like to be a vice president at a busy public relations agency?
Beyond the Desk: A Day in the Life of a PR Agency Veep
Posted by Katelyn Campbell on Oct 9, 2014 1:12:28 PM
Topics: Alpha Software, PAN Communications, PR, Vice President, Starbucks, PR Firm, Cloudbees, Gene Carozza, agency, PR Agency, veep
Crisis Management: Plan Ahead, Don’t Hide Your Head
Posted by Gene Carozza on Aug 27, 2013 10:07:29 AM
I spent part of last weekend shopping around for new tires for my car, when I saw a huge advertisement for Firestone – buy three, get one free. Sounds like a deal, right? Perhaps, but I quickly passed on the opportunity, largely because I have no trust for Firestone’s products after the fiasco that occurred about 13 years ago.
Topics: Product Disruption, Crisis PR, PAN Communications, PR, crisis communications, tylenol, PAN, Chain of Command, Miley Cyrus, Stakeholders, brand reputation, Lance Armstrong, Authenticity, Transparency, Gene Carozza, crisis management, Firestone, A-Rod