As we’ve mentioned before, sharable content is a great way to drive impact and encourage engagement.
On Sunday, dozens of brands engaged with the cult-like hashtag #MayThe4thBeWithYou. On Twitter and Facebook, Southwest, Oreo and others played into the Star Wars theme to promote their brands or products with a little humor and homage to the unofficial George Lucas holiday. It also appears many brands leveraged the holiday to test the waters with sharable content.
Topics: promoted campaign, social media, #MayThe4thBeWithYou, Twitter, Sharable Content, George Lucas, Carbonite, Adweek, Star Wars Day
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