PAN held its inaugural Marketing Visionary Roundtable on Tuesday, August 31 at the PAN headquarters in Andover, Mass. This successful roundtable featured four powerful panelists from Novell, Forrester, HP Hood and Best Doctors, as well as a fantastic moderator from Harvard Business Review. The five participants discussed the current state of social media, as well as their thoughts on the future of social media. Today, we’re pleased to announce that the video highlights from this intimate discussion, a bylined article, and a PANcast are now available to view. The video and article capture the essence of the discussion that was had during the roundtable, and it is especially interesting to hear the opinions and impressions of 5 leaders from completely different companies. We hope you enjoy!
Extra! Extra! View the Highlights of PAN’s Inaugural Marketing Visionary Roundtable Series!
Posted by Phil Nardone on Oct 18, 2010 7:53:57 AM
Topics: PAN Communications, Forrester Research, Harvard Business Review, HP Hood, Novell, Best Doctors, marketing visionaries, marketing roundtable
As I mentioned in my previous post, PAN hosted a Marketing Roundtable on Tuesday, August 31. The event was a huge success and a priceless conversation was had. The group itself was a well balanced mixture of different companies (you can read about who the attendees were in my previous post), which made the discussion even more interesting. It’s clear that social media is an evolution and not a revolution. The panelists agreed that people are still jumping into social media daily and many are doing it for the wrong reasons (without clear goals, expectations, etc). This roundtable was professionally videotaped and we will be posting video with highlights on our website in approximately 3 weeks. If you’re anxious to follow some of the discussion and feedback from yesterday, please search for our hashtag on Twitter or go to this link: #marketingroundtable2010.
Topics: PAN Communications, Harvard Business Review, social media, Novell, Best Doctors, hood, marketing roundtable, Forrester
To be the Alpha-Blog, you need to be Content King (I'm not)
Posted by PAN Communications on Aug 31, 2010 8:30:24 AM
Topics: PAN Communications, content creation, Harvard Business Review, social media, contentcreation, Novell, Best Doctors, marketing roundtable, Forrester
I read an interesting article in Advertising Age, titled How Social Media Is Helping Public-Relations Sector Not Just Survive, but Thrive. Due to the power of content creation and social media, the PR industry has never been in a more powerful and secure position. We all know that the PR sector had a rocky ride in 2009, but fortunately has bounced back quickly, thanks to social media, many believe.
Topics: Harvard Business Review, social media, Novell, Best Doctors, Marketing, hood, marketing roundtable, Forrester