Phew! We’ve finally swept away the last of the New Year’s celebratory confetti and champagne corks here at PAN, but before we completely close the books on 2013, I want to say what a year it has been! As president of our firm, I take great pleasure in hearing about our teams’ client successes. We have so many great client programs, but a few in particular this year really impressed me and made me proud of our team and the fantastic brands we represent. I want to take a few blog posts to bask in just some (there are others for sure!) of the year’s creative client programs across our technology, consumer and healthcare client portfolios!
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Topics: PAN Communications, Brazilian Footwear, PR, social media, Random House Digital, Technology, Public Relations, PAN, Novell, healthcare, Cloudbees, hood, PR Campaign, consumer, SDL
As I mentioned in my previous post, PAN hosted a Marketing Roundtable on Tuesday, August 31. The event was a huge success and a priceless conversation was had. The group itself was a well balanced mixture of different companies (you can read about who the attendees were in my previous post), which made the discussion even more interesting. It’s clear that social media is an evolution and not a revolution. The panelists agreed that people are still jumping into social media daily and many are doing it for the wrong reasons (without clear goals, expectations, etc). This roundtable was professionally videotaped and we will be posting video with highlights on our website in approximately 3 weeks. If you’re anxious to follow some of the discussion and feedback from yesterday, please search for our hashtag on Twitter or go to this link: #marketingroundtable2010.
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Topics: PAN Communications, Harvard Business Review, social media, Novell, Best Doctors, hood, marketing roundtable, Forrester
I read an interesting article in Advertising Age, titled How Social Media Is Helping Public-Relations Sector Not Just Survive, but Thrive. Due to the power of content creation and social media, the PR industry has never been in a more powerful and secure position. We all know that the PR sector had a rocky ride in 2009, but fortunately has bounced back quickly, thanks to social media, many believe.
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Topics: Harvard Business Review, social media, Novell, Best Doctors, Marketing, hood, marketing roundtable, Forrester
