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Today, I am excited to announce that we are officially one PAN Communications.

As many of you know, at the end of last year we announced an acquisition that would expand PAN’s presence beyond the confines of Beantown and move us toward becoming a national PR agency. After months of preparation, both companies are now under the PAN name and brand. To many, this may not seem as monumental as when Intel CEO Brian Krzanich announced during CES 2014 the change in name from McAfee Security to Intel Security, four years after the company had acquired McAfee. However, to all of us that now fall under the PAN umbrella, it means just as much, if not more.

A few months ago,  I had the pleasure of sitting down with the VP of National Markets at YP, Heather Sears for a two-part Insight’s from Experts series discussing the many opportunities and challenges that lie ahead for today’s modern marketers.  Our first episode took a closer look at a few things; 1) leveraging data and behavioral insights for a better understanding of your customer’s interests and 2) the need to remain flexible in order to adapt to the complexity of the connected customers during their roller coaster journey. 

You may remember a popular shampoo commercial that shamed people struggling with dandruff into buying their product by repeating the tagline, “…Because you never get a second chance to make a first impression.”

Marketing has come a long way since the early days of what’s now known as traditional techniques, before the Internet boom. The customer journey has changed with each shift in marketing, causing the marketer’s role to shift as well.

Today is a big day for PAN Communications, one of the biggest since launching more than 20 years ago: I am excited to announce that PAN has acquired San Francisco-based Vantage PR, a 35-person technology agency with three additional offices in New York City, Orlando and Boston. Vantage PR is an award-winning firm that we are proud and excited to include as part of the PAN Communications brand and family. This is a huge milestone for PAN, and I, along with my entire staff, could not be more excited about this new chapter in PAN’s life.