What is a meme? According to Wikipedia, an Internet meme is an idea, style or action which spreads, often as mimicry, from person to person via the Internet, as with imitating the concept.
How to Use Memes in Creative Social PR Campaigns
Posted by Britt Gottlieb on May 22, 2014 10:41:03 AM
Topics: social media, #MayThe4thBeWithYou, social media campaign, oreo, May The Fourth Be With You, Carbonite, Data Backup, Meme
As we’ve mentioned before, sharable content is a great way to drive impact and encourage engagement.
On Sunday, dozens of brands engaged with the cult-like hashtag #MayThe4thBeWithYou. On Twitter and Facebook, Southwest, Oreo and others played into the Star Wars theme to promote their brands or products with a little humor and homage to the unofficial George Lucas holiday. It also appears many brands leveraged the holiday to test the waters with sharable content.
Topics: promoted campaign, social media, #MayThe4thBeWithYou, Twitter, Sharable Content, George Lucas, Carbonite, Adweek, Star Wars Day