Next Monday kicks off Mobile World Congress (MWC) in Barcelona. One of the mobile industry’s most popular and highly attended events, MWC attracts mobile solution and service providers from all over the world and from every niche of the mobile industry.
As companies – including several of PAN’s clients – gear up for the event, we thought it would be interesting to hear what some of the experts think about Mobile World Congress and their recommendations on how brands not named Verizon or Apple should think about PR around major industry events like MWC and CTIA. PAN recently spoke with Tracy Ford, executive editor at RCR Wireless News, and Phil Goldstein, editor at FireceWireless to get their thoughts on this year’s event.
