The Super Bowl is not only the main event of the NFL season, but a national sporting holiday for fans and the most important day of the year for marketing. For PR specialists, it is a unique opportunity to brainstorm ways in which to promote your clients. PR pros have the opportunity to investigate the Super Bowl from every angle to find a place in which their clients fit and to discover how to reach their target audiences.
From Counterfeit Goods to Tom Brady’s Commode: How PAN Clients Leveraged Super Bowl XLVI
Posted by PAN Communications on Feb 9, 2012 10:39:36 AM
Topics: PAN Communications, Tiffany's, Patriots, PR, Frank Webb's Bath Center, Public Relations, WHDH, Tiffany & Co, NECN, Wes Welker Foundation, OpSec Security Inc., Super Bowl, Wes Welker, Tom Brady, Super Bowl XLVI
The Do’s and Don’ts from New England’s Top Broadcasters
Posted by PAN Communications on Oct 22, 2010 8:36:21 AM
Publicity Club of New England held a great event in Newton yesterday evening, “Securing TV Coverage in a Major Market.” PAN Communications attended and heard tips and advice from some of the top broadcasters in New England. The broadcasters shared valuable insight on how a public relations professional can most efficiently secure coverage. Panelists included Jack Auresto, Planning Manager at FOX 25; Lauren Bettencourt, Managing Editor at WBZ and FOX25; Linda Olsen, News Assignment Editor at NECN; and Joe Roche, New Assignment Manager at ABC. The moderator was Fred Kocher of ABC.
As a relatively new employee at PAN, I had only attended one other Pub Club event and wasn’t sure what to expect. I left the event with an elevated understanding of the broadcasting world and, more notably, inspiration to create compelling stories together with the newsroom. On a day-to-day basis, our primary role as PR professionals is to pitch, pitch, pitch (and secure results!). So many times I wonder: is my story getting through? Should I be more persistent? Is today a good day to send a new pitch? I was pleasantly surprised to hear that no, you’re not bothering broadcast producers by pitching a new story each week; and yes, picking up the phone to follow-up a few times is fine!
Topics: ABC, Pitching, Publicity Club, panel, media, FOX, NECN, WBZ, broadcast, news coverage