As the end of the summer draws near and you begin to prepare for your last quarter, it’s an ideal time to assess your current marketing strategy in preparation for the “last push.” In doing so, it is crucial that you take the necessary time to reflect on the key trends and discussions that have shaped your industry throughout the year. Do you feel like your current marketing strategy incorporates these key indicators and allows you to reach your end-of-the-year goals? No worries – there’s still some time to make some quick content tweaks as we head into the fall.
Mobile Anyone? Why Marketers May Be Afraid of the Omni-Channel Experience
Posted by Mark Nardone on Sep 1, 2015 11:48:03 AM
Topics: omni-channel, Content Fitness Report, Mobile, mobile marketing
Every morning, marketers begin their day absorbing their industry’s latest and greatest updates and then spend their day executing at warp speed. The marketing industry is ripe with subjects to review and digest– from digital engagement to customer experiences to inbound strategies to outbound campaigns – the subjects go on and on. The demands on a marketer to be “in the know" are endless.
Topics: CMO, omni-channel, customer experience, Marketers, brands, content marketing, engagement, Storytelling, Analytics, SEO