Consider this: how much control does the customer have over your brand?
Topics: CMO, LogMein, marketer, path-to-purchase, B2C marketing, Marketing, Wayfair, Marketers, customer journey, Forrestter, B2B marketing, content, SAP Cloud, omni channel marketing, social channels
Our ancestors drew pictures on cave walls and created myths to explain the mysteries of what they could see but could not explain. Until recently marketers did much of the same when it came to showing their contribution to a brand’s revenue.
Topics: CMO, word-of-mouth, big data, path-to-purchase, millenials, Marketing, Marketers, content, recommendations, omni channel marketing, engagement, relationship marketing, reviews, Analytics, brand content