Posted by Joel Richman on Jul 15, 2009 12:23:43 PM
Mommy blogger community site Momdot.com got exactly what it was after when it announced a P.R. Blackout Challenge to its community of mommy bloggers: more publicity. Smart. But it's a red herring: something done to wave you off the scent; a diversion for reasons other than what's been stated, and the entity that stands to gain the most from Momdot's appeal to moms to forego working with PR people for a week, is Momdot itself.
Topics: PR, word-of-mouth, momdot, influencers, pr blackout, ftc, mommy blogger, womma
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