With only four weeks left to the opening date of RSA Conference 2016, the IT security industry is gearing up to gather at San Francisco’s Moscone Center where much excitement and months of planning will all come to fruition. Since late last year, the PAN IT security practice group has been strategizing with our clients on the best ways to achieve RSA Conference success.
At the Conference, the security industry will predictably discuss and address today’s most pressing questions about how to fight cyber threats and proactively manage risk. More than 500 vendors will be present and partake in the event. Each vendor will have the opportunity to reach key decision makers. So how do you go about developing a PR strategy that stands out among the rest? Here are some tested PR strategies for RSA Conference success:
Strategy #1: Relationship building via face-to-face meetings
RSA Conference presents an opportune time for face-to-face meetings (although they can be a bit rushed) with top security influencers and reporters – and these meetings go a long way to cement positive working relationships.
With more than four days of conference activity and many opportunities to grab a quick coffee, breakfast, lunch, evening cocktail or even schedule a weekend meeting, our team has been working diligently behind the scenes to arrange on-the-show-floor and off-the-show-floor meetings for our clients with media and influencers.
But beforehand, we take the important first step to prioritize the universe of media and influencers and identify those targets that make the most sense to connect our clients with based on the subject matter at hand and the objectives on both sides of the conversation. This way, we architect our approach to media outreach in a way that promotes an impactful meeting for both the reporter/influencer and security vendor executive.