Product placement can play an important role in your clients’ PR program. “Star power” can have a major impact on the success of a product—both in terms of exposure, but often in sales, as well—but how can you get your products in the hands of the appropriate influencers for your brand?
One way to kick off a product placement program is to attend a celebrity gifting suite. We recently headed out west with client, Brazilian Footwear, to attend a celebrity style lounge at the Coachella Valley Music & Arts Festival in Indio, California to promote AMAZONAS Sandals. During the 3-day festival, we interacted with dozens of influential celebrities and spoke with top-tier lifestyle media who were covering the celebrities’ event happenings. We were able to garner top-tier media coverage, engage with key influencers both in-person and through our social channels, providing major value for the brand.
