Our ancestors drew pictures on cave walls and created myths to explain the mysteries of what they could see but could not explain. Until recently marketers did much of the same when it came to showing their contribution to a brand’s revenue.
0 Comments Click here to read/write comments
Topics: CMO, word-of-mouth, big data, path-to-purchase, millenials, Marketing, Marketers, content, recommendations, omni channel marketing, engagement, relationship marketing, reviews, Analytics, brand content
