So you want to work in an agency (be it advertising, public relations, interactive, etc.)? One thing you need to know. It is a hard business. I am sure you’ve heard about the great times and camaraderie that is found within an agency setting, and while that is all true, often left out is the work that gets done throughout a day, week and month. Sorry to break it to you, but the work we do for our clients is sometimes difficult (think trying to differentiate one organization's offering from another or what about trying to dissect the competitive landscape so you can put a marketing plan together) and that isn’t the toughest part.
Openness and Understanding of Business Needs is What Fuels Agency Success Today
Posted by Jason Ouellette on Aug 24, 2012 8:36:18 AM
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Topics: relationships, CMO, leadership, PAN, VP, partnerships, Boston, agency, roadmap
