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The RSA Conference this week brought together influencers and visionaries to discuss the latest trends in cybersecurity, and to look ahead at what the future holds for this always-changing industry. I had the opportunity to attend several sessions on-site at RSA Conference. Here are some of the top predictions experts shared on the future of the industry.

No one in the IT security world will contest: we operate in a fast-paced industry. “The digital world moves fast, but… cybersecurity strategy does not move fast enough to keep up with threats,” says SearchSecurity Senior Reporter Michael Heller. CSOs and their security teams face a litany of “pressing issues” and the marketplace of solution providers continues to multiply promising all sorts of answers.

Image from David Goehring used under CC license.

2016 marks the 25^th year of the cybersecurity industry’s marquee event – RSA Conference. What a milestone!

Over the years, the Conference has certainly evolved to attract the world’s best researchers and practitioners, high ranking government officials, and members of the legal community – all coming together “to share their knowledge willingly with the RSA Conference audience.” This according to Sandra Toms, VP and Curator for RSA Conference who talks about the evolution in a new video.

Before we know it, the Bay Area will be filled with a sea of RSA Conference badges. With 350+ companies planning to exhibit, there are lots of marketing teams with a mile long to-do list prior to the show’s start on April 20th.

Here at PAN, we’re right there in the pre-RSA Conference trenches alongside our clients as a true extension of their marketing team. Being seen and heard by target audiences takes proper strategy and execution – and this includes reaching the media.

In the spirit of helping security companies become a valued resource to media, today we present the PAN Communications RSA Conference Media Survey. Our findings get right at the heart of “what the media wants” from you.

Given increasing concerns over privacy and hacking vulnerabilities, a plethora of healthcare security discussion is predicted for this year’s RSA Conference.

In a blog post, RSA Security’s Britta Glade lists her top 10 observations on the mountain of speaking submissions she reviewed for the 2015 event.

“In terms of vertical-specific submissions, healthcare definitely wins the prize—even beating out financial services,” Glade says.

Image by Perspecsys https://www.flickr.com/photos/111692634@N04/ used under CC license.

Not a surprising occurrence given security experts’ warnings that 2015 could be the “Year of the Healthcare Hack.” Cyber criminals know the high value of medical data and certainly have their eyes on the healthcare industry. Already this year, we’ve seen health insurance providers Anthem, LifeWise and Premera Blue Cross fall victim. 

“We all look on healthcare with great interest, and submitters saw opportunities to explore privacy related concerns, identity issues, legislative rumblings and hacking opportunities that are truly life and death,” says Glade.