I’m currently looking at a blog post that lists “30 ways to improve your social media strategy” and shaking my head. If you need to troll through this list (or take all 30 seriously), you've got bigger problems. Chances are you’re either overwhelmed or lack all the pieces in your own program. There’s a remedy, however to getting your social media program upright again, by following these three tenets:
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Topics: PAN Communications, social media, Social, value, measurement, digital media, jess payne, engagement, Jessica Payne
Remember the scene in Spider-Man when Uncle Ben tells Peter, “with great power comes great responsibility?” This turned out to be incredibly important advice for a nerdy teenage boy evolving into a super hero. As you evolve from a college student into a professional you too should take that advice, particularly when it comes to social media.
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Topics: Facebook, LinkedIn, social media, Social, Young Professional, blog, Twitter, digital media, college
The More Things Change, The More They Remain The Same
Posted by Lisa Astor on Jul 13, 2011 6:54:04 AM
Like many people, I have been closely following the introduction of Google+, the new eponymous social network. Unlike the majority of people, I haven't been clamoring for my Google+ invite (though I wouldn't mind one, readers…), but rather have been interested in seeing how long it will take before a client will ask how they can take advantage of the new digital channel from a public relations perspective. When I first started in public relations in - ahem - 2001, the inevitable question at every new business meeting or client kick off was, "how long will it take you to get us into the Wall Street Journal?" Fast forward 10 years, and the refrain has changed; now the question on every company's mind is, "how long will it take before I reach 1,000 followers on Twitter?" The question has changed, but the sentiment remains the same - what can organizations do to ensure that the most people are hearing about their companies?
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