I spent part of last weekend shopping around for new tires for my car, when I saw a huge advertisement for Firestone – buy three, get one free. Sounds like a deal, right? Perhaps, but I quickly passed on the opportunity, largely because I have no trust for Firestone’s products after the fiasco that occurred about 13 years ago.
Crisis Management: Plan Ahead, Don’t Hide Your Head
Posted by Gene Carozza on Aug 27, 2013 10:07:29 AM
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Topics: Product Disruption, Crisis PR, PAN Communications, PR, crisis communications, tylenol, PAN, Chain of Command, Miley Cyrus, Stakeholders, brand reputation, Lance Armstrong, Authenticity, Transparency, Gene Carozza, crisis management, Firestone, A-Rod
