The argument used to be look no further than the U.S. for the best examples of digital Public Relations. And while innovation and ideas continue to proliferate within the fifty states, two years spent abroad taught me one simple fact: this is no longer the case. The world has caught up and if U.S. organizations don’t approach digital strategy using a global lens, they’ll get lapped.
Cultural Differences: Why America No Longer Owns Digital Strategy
Posted by Jessica Payne on Jun 4, 2012 7:01:27 AM
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Topics: PR, Public Relations, Digital, strategy, content, culture, online
