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Image by Sumit Chauhan used under CC license.

Early this week, an app called Slice published a report stating the Apple Watch was “tanking” and likened the situation to the dramatic failure that was Google Glass. Apple Insider then countered the report by stating what it actually showed was that the device is completely dominating the smartwatch market. 

No matter who you believe or what your stance on the Apple Watch is, this situation is a clear demonstration of how extremely volatile this emerging market is. 

We thought that given the general uncertainty around wearables, it would be a good time to review the announcements made this year at Google I/O, Apple WWDC, E3 and Wearable World Congress – the events that lay out the game plan for the technology sector every spring. By their very nature, these events not only affect developers, but every industry that utilizes mobile software. Essentially, if your company has an app or is planning on creating one, pay attention.

I’m not going to lie. As a PR person reading about the ongoing saga around Michael Arrington, TechCrunch and AOL, I felt some degree of satisfaction that Arrington had hit a bump in the road. Let’s face it- if you’re a Tech PR person, Arrington makes your life difficult. Especially when so many of your clients view the blog as the holy grail of media coverage. You do your best trying to figure out a way to make your client appealing to Arrignton and his staff, only to be met by apparent annoyance (at best) but more likely distaste for what you do and sometimes public scorn for your professional efforts. But that’s part of the job. I try to take the higher ground and move on.