The last time I was at ad:tech it was 2006 and The Rubicon Project was a startup. Less than 10 years later, that company has IPO’d and this week’s exhibitor floor is bustling with hundreds of new companies disrupting how we monetize, market, publish and measure advertising in the complex world of today’s CMO and agency partner.
What I love to hear is how important the PR department still is to all of these efforts. On today’s keynote stage, both executives from Showtime and Bravo/Oxygen Media reinforced how important breaking down silos were to their organizations and how departments like PR and social media are “roving teams” to help connect and push out news elements tied to major campaigns.