I spent part of last weekend shopping around for new tires for my car, when I saw a huge advertisement for Firestone – buy three, get one free. Sounds like a deal, right? Perhaps, but I quickly passed on the opportunity, largely because I have no trust for Firestone’s products after the fiasco that occurred about 13 years ago.
Crisis Management: Plan Ahead, Don’t Hide Your Head
Posted by Gene Carozza on Aug 27, 2013 10:07:29 AM
Topics: Product Disruption, Crisis PR, PAN Communications, PR, crisis communications, tylenol, PAN, Chain of Command, Miley Cyrus, Stakeholders, brand reputation, Lance Armstrong, Authenticity, Transparency, Gene Carozza, crisis management, Firestone, A-Rod
When I stepped foot off my college campus and entered the big, bad “real world,” I knew that I didn't want the past four years to be the last chapter of my education. I was sincerely passionate about learning the ins and outs of communications and public relations, especially through my internship at the Colorado Rapids soccer team and the hundreds of hours I had spent in the classroom learning about the industry I was about to embark upon. I really enjoyed learning the dramatic horror stories like the Tylenol crisis in the 80’s and the Exxon Valdez spill. It fascinated me to see how the professionals handled these delicate situations and what it meant for the future of the company and the industry.
Flash forward a few (OK, more than a few) years and I hadn't lived up to the expectation I set for myself. As a dedicated member to the Public Relations Society of America, I decided to utilize my membership and look into the Accreditation of Public Relations (APR) program that they offered.
Topics: apr, PR, tylenol, sarah bruckner, PAN, test, exxon, Boston