So I was reading TechCrunch while enjoying some leftovers from last night for lunch just now (are you thinking of the words boring and loser right now, you’re not alone – I am with you) and I came across this piece on Meltwater Group acquiring JitterJam today. Being in the field that I am in and having tested out Meltwater in the past, I read the piece and it got me thinking – how much information is enough already? First off, great for JitterJam to get picked up – I am sure that was their goal and it was met – there are happy people in Bedford, NH today.
It seems as though everything we come across today has an ‘intelligent layer of user information’ on top of it. So where is all of this information coming from and how is it being used? And are we (as communications, marketing and sales professionals) using all of the information that is provided to us or are we taking it for granted? And is all of that information really needed to make that call or can you do some research on your next prospect, come up with your own opinions and reach out to that next prospect?